For anyone who wants to give their creativity some space to blossom and who longs to start painting without any musts or demands. Perhaps you just need a gentle prod to get going and make more time for creativeness in your everyday life. Simplicity is the focus here because I love to keep things uncomplicated and straightforward, and it should be easy to get stuck into new, innovative ideas. The book has been structured as a 30-day journal with daily tips and exercises.