Why do we have such a crippling fear of failure?

We desperately scramble to cover up mistakes, to avoid staggering shame and embarrassment, but failure isn't a dirty word!
We can not only use our failures to elevate performance, but also share the invaluable lessons we learn, lifting up those around us.

What if we normalized failure, even learned to embrace it? Could it be possible that our failures might be the very thing that connects us with others?