$1795 for non-IPA/NYCBBA winners or favorites /
$1195. for Winners & Distinguished Favorites 
Millions of people come to New York City each year.
NOTHING SAYS BIG like New York City's Times Square.  
 
Our Times Square Billboard Program features a 3-story-high animated billboard ad that runs 24 times throughout the day, from 12:01am to midnight. The package also includes a custom “As Seen in NYC Times Square” promotional creative, along with a professional photographer sent into the city to capture high-quality photos and video footage of your billboard appearance for continued marketing and social media use.
 
See full info here.