INDEPENDENT PRESS AWARD · CONSULTING · IPA
Who you're working with
Marketing strategy
for independent
publishers.
Hi, I'm Jack.
I work behind the scenes at the Independent Press Award and the NYC Big Book Award, where I've spent years on the marketing, events, sales promotions, relationships and operations that put independent books in front of readers.
I help presses and authors apply that same thinking to their own titles, practical, honest, and built for real budgets, not just big ones. Every engagement starts as a conversation, not a contract.
One-on-one consulting from the team behind the Independent Press Award and the NYC Big Book Award. Turn a great book into one readers find, talk about, and buy.
What I help with
Built for the way
indie books actually sell.
Practical marketing strategy, no jargon, scaled to your title and your budget. Start with one focus or build a full plan.
01
Book Launch Strategy
A launch that lands: timing, positioning, pre-orders, and a clear plan for the first 90 days on shelves.
02
Awards & Recognition
Choose the right awards, submit well, and turn a win into the sales, reviews, and press that follow it.
03
BookTok & Social
Reach the readers already looking for your book, and give them a reason to share it with their own.
04
Brand & Positioning
Sharpen how your press or title shows up, from cover messaging to catalog copy to your author platform.
Step 01
Discovery call
A focused conversation about your book, your press, and what a win looks like for you.
Three steps, no guesswork.
Step 02
The plan
A clear, prioritized marketing plan you can act on, built around your timeline and budget.
How it works
Step 03
Ongoing support
Optional follow-up sessions to keep momentum through launch and everything after it.
