Over seventy years after his debut on KTLA in Los Angeles, and nearly decades after his debut on ABC in 1955, Lawrence Welk's unprecedented and almost continuous run on network, syndicated, and now public television confirms his place in American entertainment history. From his childhood in a small, German-speaking immigrant community on the North Dakota plains to one of the richest and most recognizable entertainers of his generation, Lawrence's story is a microcosm of the national experience during the American Century. By telling his story, author Lance Byron Richey came to understand the experience of assimilation and secularization, war and peace, and Depression and prosperity that his generation of Americans lived through in the twentieth century. In the process, the supposedly traditional and timeless values Lawrence mythologized for his audience were revealed as just as time-bound and transient as those of the Baby Boomer generation that supplanted him and his generation as the arbiters of cultural taste. Most importantly, though, as a man, Richey came to see Lawrence in his moral simplicity and personal complexity, a deeply good and decent man whose family often paid the price for his unquenchable desire for success and security, which his childhood on a North Dakota farm had implanted in him. In short, Welk's story is a quintessentially American story.