When big businesses dominate the headlines, leveraging their scale to outpace the competition, small business owners often feel like they’re fighting an uphill battle. But what if the very qualities that make your business small could become your greatest strengths?

Unconvention shatters the myth that success is about scaling up, cutting costs, or mimicking corporate giants. Drawing on data from tens of thousands of small businesses and years of hands-on experience, this book reveals a powerful, counterintuitive truth: underdog, owner-operated businesses possess unique advantages that can outmaneuver even the largest corporations.